Visual storytelling is in essence the aura of the interview. It is how you tell the story, and also how you get the audience to feel like they're there. For instance if you are watching a singer perform on TV in front of judges, but they only show the singer you would be confused. This is because you can tell if it sounds good to you but if you can't see what the judges think of it then you don't know how good the singer was in their eyes. This is why visual storytelling is so important.